Dr. Y. F. Chan 

 (UK & Hong Kong Academic Advisor of The Hong Kong Homeschool Association) 
PhD, DBA, MBA, MEcon, ACIM, QTLS, FHEA, FCMI, CMktr

Lecturer | Author | Thesis Supervisor | External Reviewer | Chartered Marketer

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I am an experienced educator and academic leader with expertise in Business Studies, Economics, and Marketing. With a deep understanding of global curricula—including IB, IGCSE, HKDSE, BTEC, HND, and GCE A-Level—I have dedicated my career to enhancing student learning and curriculum development.

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Currently serving as a Programme Leader of Economics for Business at the University of Salford and a Lecturer of Marketing at the University of Essex Online, I have played a pivotal role in course development, quality assurance, and academic leadership. My contributions extend to thesis supervision, module development, and external course review, ensuring high academic standards in business education.

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As a published author, my work spans contemporary business, marketing, and sustainability, bridging theoretical insights with practical applications. I am also passionate about digital marketing, consumer behavior, AI in leadership, and the integration of Chinese philosophy in modern business practices.

With a commitment to fostering academic excellence, I continue to drive innovation in education, supporting students and institutions in achieving outstanding outcomes.